Click here to download Dave’s SEO update.

Ok, here we are again… another day, another round of SEO updates. With all these changes, the tide has gone out and we’re now learning who’s been swimming naked. So, how has your website faired in the most recent series of Panda and Penguin SEO updates?

From onsite factors like: internal linking, keyword stuffing, sneaky redirects, hidden text and more to offsite factors like: paid links, footer links, foreign language links and not enough diversity… Those with weak SEO strategies have been punished.

Like Dave always does, he sorts the facts from the fiction, makes the complex simple and speaks from experience – download his most recent Panda and Penguin update mp3 here.

It’s free… no optins… no hoops to jump through… just the best information he can share to help you.

We’ll see you at the top.

Dave & The Melbourne SEO Services Team.

Ps. Been hit by Panda? Want Dave to review your site and give you a clear recovery action plan? Click here and book a consult.

"Let me help you put more cash in your pocket" - Dave

Feel what it's like to be on top.

The fact is, your clients are on Google looking for your products and services every day and unless your website appears at one of the top 3 positions in Google (or at the very least on page #1) they’re going to do business with your competition.

Can you imagine that? You have a group of clients who are actively searching for your products and services, yet you’re not there for them – you’re literally turning them away. To make matters worse, you’re sending them to your competitors!

And it’s not enough to say ‘I already have a website’ … a website is worthless if no one’s finding it. You’d have to agree, the most beautifully designed website won’t make you a cent unless you have visitors to it. The “build it and they will come” strategy simply doesn’t work online.

So where does your website rank when your clients seek you out? … and we’re not just talking about appearing when your clients search your name e.g. “Joe Bloggs Dentist.” Definitely, a top Google ranking is of utmost necessity.

Does your website appear when your potential clients search for the product or service you provide? For example, “Melbourne dentist”, “teeth whitening Melbourne”, “emergency dentistry” … those sorts of words. People searching those words are ready to buy, however, unless you’re on page #1 of Google, you’ll never be found.

Conversely, imagine your website taking position #1 on Google for the top phrases that your clients are searching. What could this mean for your business? Here are a few of the benefits…

• Drive new, highly targeted customers to your website.
• Have your clients come to you. Stop cold calling to drum up business.
• Build trust and authority while becoming a market leader in your industry.

The bottom line is…

More Website Visitors = More Money

But what’s the secret to getting more website visitors? Through a process called search engine optimisation or SEO for short… you too can begin to move your website up through Google.

SEO is all about understanding the way the Google search engine works and giving it what it wants. In simple terms, Google (and any other search engine for that matter) works like a popularity contest… the more people that like you, the more popular you become.

Online, that means the more websites that link to you (showing they like you) the more popular your website becomes and accordingly you rise up the ranks in Google (and other search engines). Obviously there’s more to it, but we want to help you understand what you’re looking to achieve here.

How exactly do you get a top Google ranking?

Thankfully you don’t need to spend the nine years in development, nor do you have to run tests on hundreds of websites like we did… we’re happy to share what we’ve discovered.

The process of building a successful SEO campaign (and becoming popular on the internet) can be broken down into four simple stages:

1. Keyword And Market Research
2. Website Optimisation
3. Link Building
4. Site Reporting

We will go into more details on each stage. Just watch out for my next blog post tomorrow.

Do you want expert help with getting your website ranked number 1 on Google? Click here to learn about our corporate SEO training.

Get a good grasp of your audience's attention.

The way a web video Melbourne business owner traditionally ran an advertising campaign was to put an ad in Yellow Pages,  maybe get some flyers printed and perhaps get a spot on local radio. All these means have  a definite time limit and cost money. Now there is a much more effective way to go about it. Online video is a very cost effective means of getting your message across, and there are some very good reasons why this is so.

Prove You’re a Genuine Person

With video, your prospective web video Melbourne customer can get a clear idea of who you are and what you’re offering. You can demonstrate your product or service clearly and they can see that you are not a fly-by-night business, here today and gone tomorrow. It is easy to remain elusive on the internet, but with video, you are giving the customer the chance to learn about you and your business.

Video Will Hold Your Customer’s Attention

A website which is made up of pages and pages of text, no matter how interesting the content, is not going to hold the visitor’s attention. By contrast, a website with a video is very attractive to your prospective customer. Have an attention grabbing opening graphic and follow up with some great content answering the customer’s most frequently asked questions, and you will have a captive audience. Your visitor will be hooked and stay on your website until he has realized what benefit your product offers him.

Make Your Dollar Stretch Further

The traditional methods of advertising  – print advertisements, radio spots, Yellow Pages – all cost money and have a finite life span. With web video, you can leave the video up for a s long as your want with no added  charge. Your video can be uploaded to a number of places: your website, YouTube, Vimeo, etc  and will continue to advertise your wares even after it has been superseded by newer videos.

Go Above and Beyond Your Visitors’ Expectations

Video is the norm nowadays, it is what people expect when they visit your corporate video productions website. Give them what they expect and go beyond this. Make your video one which has high standards of production and value. If you don’t feel up to the task, you might like to outsource the work so that you will have a truly professional job done.

However it is done, made by you or made by someone else who has the tools and the experience to do a great job, it should be entertaining, informative and have a call to action at the end which the visitor will want to comply with.

Video is For More than Just for Your Website

Video is important for your website, but you can also use it in your emails. This is a great communication tool and a video or audio email will not only get your message across, it will also have a huge impact on your prospective web video Melbourne customer.

Utilizing quality videos is best to achieve your objectives in doing video marketing. Feel free to contact our team to find out more about our complete video services.

One reason these brands invested in TV was the emergence of new measurement tools, like TV ratings and market research, that helped show which ads were reaching the right audiences and having a positive impact.

Measurability is already at the heart of digital advertising—every second, businesses rely on insights from products like Google Analytics and Google AdWords to help them grow.

But major brands are interested in things like “brand recall” (such as whether consumers remember the name of your cereal), and “brand favorability” (whether they think positively about it), rather than just clicks and online sales. The metrics that the online advertising industry uses today aren’t always equipped to tell that fuller story. Many brands scramble together metrics like clicks, ad impressions, and numerous tools and measurement solutions, trying to make sense of them and—some time later—acting upon the insights they can glean.

The lack of these actionable, truly useful metrics is a key reason that many major brands have been cautious in embracing digital advertising over the past decade, even as high-quality content and millions of users have moved online.

We think that a new generation of measurement solutions will help brands quantify the benefits of investing online and will help to fund the next generation of great online content and services.

Today at the Ad Age Digital Conference we’re introducing the Brand Activate initiative, a new effort to re-imagine online measurement for brand marketers and—crucially—to help brands turn measurement into action, immediately. We're working with the industry and supporting the IAB's Making Measurement Make Sense (3MS) coalition on this project.

We believe that the industry’s significant investment in these areas can substantially grow the online advertising pie, help major brands invest for growth, and fund new digital content and services.

Read all the details about this initiative, and the first solutions (Active GRP and Active View) on our Agency blog.

Posted by Neal Mohan, Vice President of Display Advertising